Privacy Policy

1. Introduction

This Privacy Policy (hereinafter "the Policy") describes how 7p77 (hereinafter "we", "us", "our", or "the Platform") collects, uses, stores, shares, and protects the personal data of individuals (hereinafter "you", "the Player", or "the User") who access or use the 7p77 platform at https://7p77.lat.

By registering an account with 7p77 or by continuing to use the Platform, you acknowledge that you have read and understood this Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with any part of this Policy, you should discontinue use of the Platform immediately.

This Policy forms part of the overall legal framework governing your use of 7p77 and should be read in conjunction with the 7p77 Terms & Conditions, available at /terms-conditions, and the Responsible Gaming Policy, available at /responsible-gaming.

2. Data Controller

For the purposes of this Policy, 7p77 acts as the data controller in respect of the personal data collected through the Platform. As the data controller, 7p77 determines the purposes and means by which your personal data is processed. All enquiries regarding data processing activities should be directed to the 7p77 support team at [email protected].

3. Data We Collect

3.1 Registration Data

When you create a 7p77 account, we collect the following information that you provide directly:

• Full name as it appears on your official identification document;
• Date of birth (to verify that you meet the minimum age requirement of 18 years);
• Email address;
• Mobile phone number (used for account authentication and linked to payment methods such as bKash or Nagad);
• Chosen username and encrypted password;
• Residential address, including city (e.g., Dhaka, Chittagong, Sylhet, Khulna) and postcode.

3.2 Identity Verification Data

As part of our Know Your Customer (KYC) verification process, we may request copies of the following documents:

• National Identity Card (NID) or passport;
• Utility bill or bank statement as proof of address (issued within the last three months);
• Screenshot or confirmation of the payment method registered to your account (e.g., bKash account confirmation).

3.3 Financial Transaction Data

We collect records of all deposits and withdrawals made through your 7p77 account, including transaction amounts in BDT (৳), timestamps, payment method identifiers (e.g., bKash wallet reference, Nagad transaction ID), and transaction status. We do not store full card numbers; where card payments are processed, only the last four digits and card type are retained.

3.4 Usage and Technical Data

When you access the 7p77 Platform, we automatically collect certain technical data, including:

• IP address and approximate geographic location;
• Device type, operating system, and browser version;
• Pages visited, features used, session duration, and click-path data;
• Referring URLs (where you navigated from before reaching 7p77);
• In-game activity logs, including bets placed, game results, and wagering history.

3.5 Communications Data

If you contact the 7p77 support team by email or through any in-platform messaging channel, we retain records of that correspondence, including the content of messages, timestamps, and the nature of the enquiry, for the purpose of customer service quality and dispute resolution.

4. How We Use Your Data

7p77 processes your personal data for the following purposes:

Purpose	Data Used
Account registration and management	Registration data, contact details
Identity verification (KYC/AML compliance)	Verification documents, financial data
Processing deposits and withdrawals	Financial transaction data, payment method IDs
Delivering and improving platform services	Usage data, technical data, game activity logs
Responsible gaming monitoring	Wagering history, session data, deposit patterns
Fraud detection and prevention	IP address, device data, transaction data
Customer support and dispute resolution	Communications data, account history
Platform security and integrity	Technical data, login activity logs
Regulatory and legal compliance	All categories where required by applicable law

7p77 does not use your personal data for automated profiling or decision-making that produces legal or similarly significant effects on you without human review. Where any automated processing is employed — for example, in fraud screening — a member of the 7p77 compliance team will review any resulting flag before an adverse action is taken against your account.

5. Legal Basis for Processing

7p77 relies on the following legal bases when processing your personal data:

• Contractual necessity: Processing that is required to fulfil the agreement between you and 7p77 (e.g., account creation, payment processing, game delivery).
• Legal obligation: Processing required to comply with applicable legal and regulatory requirements, including anti-money laundering (AML) obligations and identity verification mandates.
• Legitimate interests: Processing carried out in pursuit of 7p77's legitimate business interests, provided those interests are not overridden by your data protection rights. This includes fraud prevention, platform security, and service improvement activities.
• Consent: Where we rely on your consent as the legal basis for processing — for instance, for the receipt of optional promotional communications — you may withdraw that consent at any time by contacting [email protected].

6. Data Sharing and Disclosure

6.1 Service Providers

7p77 engages a limited number of trusted third-party service providers who process personal data on our behalf in order to deliver the Platform's services. These include payment processors (such as the technical infrastructure behind bKash, Nagad, Rocket, and Upay integrations), game content providers (such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Ezugi, and Spribe), and IT infrastructure providers. All such providers are bound by contractual data processing agreements that restrict their use of your data to the specific services they provide to 7p77.

6.2 Legal and Regulatory Disclosure

7p77 may disclose your personal data to government bodies, law enforcement agencies, financial intelligence units, or regulatory authorities where we are legally required to do so, or where we have a good-faith belief that disclosure is necessary to prevent fraud, money laundering, or other criminal activity.

6.3 Business Transfers

In the event that 7p77 undergoes a merger, acquisition, or sale of all or part of its assets, your personal data may be transferred to the successor entity as part of that transaction. You will be notified of any such transfer and of any changes to this Privacy Policy that may result from it.

6.4 No Sale of Personal Data

7p77 does not sell, rent, or exchange your personal data with third parties for their own marketing or commercial purposes under any circumstances. Your data is used exclusively for the purposes described in this Policy.

7. Cookies and Tracking Technologies

7.1 What Are Cookies

Cookies are small text files placed on your device when you visit a website. 7p77 uses cookies and similar tracking technologies (such as local storage and session tokens) to maintain your login session, remember your platform preferences, protect against cross-site request forgery, and collect aggregate analytics data about how players use the Platform.

7.2 Types of Cookies Used

• Essential cookies: Required for the Platform to function correctly. These include session authentication cookies and security tokens. They cannot be disabled without impairing your ability to use the Platform.
• Functional cookies: Used to remember your preferences (such as language settings and notification preferences) between sessions.
• Analytics cookies: Used to collect aggregated, anonymised data about how players navigate the Platform, which helps 7p77 identify areas for improvement. This data does not identify individual players.

7.3 Managing Cookies

Most modern browsers allow you to control cookie settings through your browser preferences. You may choose to block or delete cookies; however, please be aware that doing so may affect the functionality of your 7p77 account and may prevent you from logging in or accessing certain features of the Platform.

8. Data Retention

7p77 retains your personal data for as long as is necessary to fulfil the purposes outlined in this Policy, unless a longer retention period is required by applicable legal or regulatory obligations. The following general retention guidelines apply:

• Account and registration data: Retained for the duration of your account's active status, plus a minimum of five (5) years following account closure, in accordance with standard financial record-keeping requirements.
• Financial transaction records: Retained for a minimum of five (5) years from the date of the transaction, in accordance with AML record-keeping obligations.
• KYC verification documents: Retained for a minimum of five (5) years from the date of submission or account closure, whichever is later.
• Customer support communications: Retained for up to three (3) years from the date of the last interaction, or longer if the correspondence relates to an ongoing dispute.
• Technical and usage data: Retained in identifiable form for up to twelve (12) months, after which it is aggregated and anonymised.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in a manner that prevents re-identification.

9. Data Security

7p77 implements a range of technical and organisational security measures designed to protect your personal data against unauthorised access, loss, destruction, or alteration. These measures include, but are not limited to:

• 256-bit SSL/TLS encryption for all data in transit between your device and 7p77 servers;
• Encrypted storage of passwords using industry-standard one-way hashing algorithms;
• Access controls that restrict internal access to personal data on a strict need-to-know basis;
• Regular security assessments and vulnerability testing of Platform infrastructure;
• Two-factor authentication (2FA) options available for Player accounts;
• Automated monitoring systems to detect and respond to suspicious login activity.

Whilst 7p77 takes all reasonable steps to protect your data, no system connected to the internet can be guaranteed to be entirely secure. You are responsible for keeping your account credentials confidential and for notifying 7p77 immediately if you suspect any unauthorised access to your account.

10. Your Data Rights

As a player on the 7p77 Platform, you have the following rights in respect of your personal data. To exercise any of these rights, please contact us at [email protected]. We will respond to all verified requests within a reasonable timeframe, and no later than 30 days from receipt.

• Right of access: You may request a copy of the personal data we hold about you, along with information about how it is being processed.
• Right to rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected.
• Right to erasure: You may request the deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to our legal retention obligations.
• Right to restriction of processing: You may request that we restrict the processing of your personal data in certain circumstances, such as while a dispute regarding accuracy is being resolved.
• Right to data portability: You may request that we provide your personal data in a structured, machine-readable format so that it can be transferred to another service provider.
• Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
• Right to object: You may object to the processing of your personal data where we rely on legitimate interests as the legal basis, subject to our overriding legal or compliance obligations.

11. Children's Privacy

The 7p77 Platform is strictly intended for adults aged 18 years and above. We do not knowingly collect personal data from individuals under the age of 18. If you are a parent or guardian and believe that a minor has registered an account with 7p77 or provided us with personal data without your consent, please contact us immediately at [email protected]. Upon verification, we will take prompt steps to delete the relevant account and all associated personal data.

12. Changes to This Privacy Policy

7p77 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or Platform functionality. When material changes are made, the updated Policy will be posted on this page with a revised effective date. Players are encouraged to review this page periodically to stay informed about how 7p77 protects their data. Continued use of the Platform following the publication of a revised Policy constitutes your acceptance of the changes.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the processing of your personal data by 7p77, please contact us using the details below:

Email: [email protected]

Our support team operates on Bangladesh Standard Time (BST, UTC+6) and endeavours to respond to all privacy-related enquiries within 48 hours. For additional legal information, including the full Terms & Conditions governing your use of 7p77, please visit /terms-conditions.